Business Proposal Sample (Free Template)
A strong business proposal wins the deal before the meeting even happens. This page gives you a real business proposal sample you can copy, the exact sections to include, and a free AI tool to generate a polished, customized proposal/quotation in 60 seconds.
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Business Proposal Sample
BUSINESS PROPOSAL Prepared for: [Client Company] Prepared by: [Your Business Name] Date: [Date] · Valid for 30 days ───────────────────────────────────────────── 1. INTRODUCTION Thank you for the opportunity to present this proposal. [Your Business] specializes in [your service]. We understand [Client] is looking to [client's goal], and we're excited to help you achieve it. 2. SCOPE OF WORK We will deliver: • [Deliverable 1 with specifics] • [Deliverable 2 with specifics] • [Deliverable 3 with specifics] 3. TIMELINE Phase 1: [Milestone] — [date] Phase 2: [Milestone] — [date] Final delivery: [date] 4. INVESTMENT [Service / Package] ₱[amount] [Add-on if any] ₱[amount] ───────────────────────────── TOTAL ₱[amount] 5. TERMS • 50% deposit to begin, 50% on delivery • Payment via GCash, Maya, bank transfer • [N] rounds of revisions included 6. NEXT STEPS To proceed, reply "approved" and we'll send the contract + deposit invoice. Questions? [contact].
How to write it (step by step)
Open with the client's goal
Don't open with "We are a company that..." Open with their problem + your understanding of what they want to achieve.
Define a specific scope
List exact deliverables. Vague scope ("marketing services") invites scope creep + confusion. Specific scope ("8 blog posts/month + 2 revisions each") protects you.
Show a clear timeline
Break the project into phases with dates. Clients want to know when they'll get what.
Present investment professionally
Use a clean itemized table. Show the total clearly. Position price as "investment," not "cost."
End with a simple next step
Make it easy to say yes: "Reply approved and we'll send the contract." Low friction = faster close.
Quick tips
- ✓Keep proposals under 2 pages — decision-makers skim
- ✓Always include a validity period (creates gentle urgency)
- ✓Use the client's name + company throughout (personalization)
- ✓Lead with value + outcome, not your company history
- ✓Send as a clean PDF, not a chat message
Generate yours free with AI
Generate a professional proposal/quotation in 60 seconds. Our AI writes the intro, terms, and closing, calculates totals, and exports a branded PDF — free, no signup.
Try AI Quotation Generator →Frequently asked questions
How do I write a business proposal?+
Open with the client's goal, define a specific scope of work, show a clear timeline, present pricing professionally, state your terms, and end with a simple next step. Use the free sample on this page or generate one instantly with our AI Quotation Generator.
What is the difference between a proposal and a quotation?+
A quotation focuses on pricing for specific deliverables. A proposal is broader — it includes context, your approach, timeline, and pricing. For most Filipino freelancers and small businesses, a strong quotation with intro + terms serves as a proposal. Our AI Quotation Generator produces both.
How long should a business proposal be?+
For freelance and small business work, 1-2 pages. Decision-makers skim, so lead with value and keep it concise. Enterprise RFPs may require longer formats.
Is there a free business proposal template?+
Yes — copy the sample on this page and customize it. Or use our free AI Quotation Generator, which produces a polished, customized proposal with AI-written sections in 60 seconds.